Résumé
Becca Baird
Ontario, Canada
Summary
Creative professional with 10 years of experience spanning design, front-end development, analytics and product delivery within large, complex organizations. Known for translating business and user needs into digital experiences, coordinating creative work across multidisciplinary teams, and contributing hands-on to design and execution.
Employment history
Designer/Analyst
November 2025 – present
AI Readiness, Governance & Outreach Task Force, Employment and Social Development Canada (ESDC)
Leading AI adoption in the branch - owning awareness programs, enabling experimentation, and formalizing branch policy aligned with departmental guidance.
Establishing a new team and briefing management on the vision
Conducting environmental scans of the resources currently available within the department
Building out short and medium term workplans in the form of Gantt charts
Branding, populating a central SharePoint site to share information
Designer/Analyst
November 2022 – December 2025
Canada Service Corps, ESDC
Led digital product design and agile delivery for Canada Service Corps, serving as Product Owner and Scrum Master while driving UX design for internal facing tools.
Served as Product Owner, Scrum Master and designer for a Scrum team delivering on e-learning curricula for youth
led backlog refinement, sprint planning, and requirement gathering, designed visual e-learning materials
Design internal Microsoft PowerApps client relationship manager to keep track of engagements, contact information and funding information
Ad hoc design requests for branding, briefing materials and other internal documents shared up to the Prime Minister level
Subject matter expert on Scrum team developing an account-based volunteering portal prototype for youth and youth-serving organizations
Created business requirements, drafted statement of work, created user personas, developed a site map, designed mock-ups for 22 screens, aided in copy writing, contributed to QA testing and assisted in implementing translations and bug fixes in Salesforce.
Designer/Junior Analyst
November 2020 – November 2022
Canada Service Corps, ESDC
canada.ca/en/services/youth/canada-service-corps.html
Designed data dashboards and youth-focused web experiences while supporting agile development and business analysis for Canada Service Corps digital initiatives.
Designed Microsoft Power BI dashboards to aggregate and display program and website performance data
Provided input as a business analyst on the creation of a hub for funded organizations to post their active volunteer opportunities
Participated in scrum ceremonies, provided business requirements, design feedback, performed user acceptance testing
Collaborated with internal stakeholders to lead the design of webpages for the Civic Participation Pilot – a public facing “teach the teacher” initiative for youth interested in volunteerism.
Supported students and internal teams by developing short-term workplans and providing functional guidance
Designer/Search Engine Optimization (SEO) Analyst (Program Generalist)
September 2017 – November 2020
Employment and Social Development Canada, Labour Market Information
clmi-explore-icmt.ca [link to demo]
Designed and optimized a bilingual labour market information platform, combining UI/UX design, front-end development, accessibility compliance, analytics, and SEO to boost traffic sixfold
Designed graphics and UI elements using Adobe Creative Cloud, Figma and Invision to clearly communicate complex labour market data and technical concepts
Built and maintained front-end features using RESTful APIs, JavaScript/jQuery, HTML and CSS to analyze and disseminate labour market information to Canadians
Ensured accessibility of the site through collaboration with an external communications firm
Implement and monitor web analytics using Matomo (Piwik) and Google Analytics
Developed and executed an SEO strategy to increase daily visitors from ~50 to 300+
Created a custom executive dashboard, using C3/D3 libraries, to report on key project indicators for upper management
Web publishing specialist
June 2015 – September 2017
Employment and Social Development Canada, Red Seal Secretariat
red-seal.ca
Managed web publishing and digital content for Red Seal, ensuring WCAG 2.0 compliance, creating executive-level visuals, and coordinating stakeholder communications.
Formatted 600+ documents for web to ensure Web Content Accessibility Guidelines (WCAG) 2.0 compliance
Produced infographics and visual summaries used in senior briefing materials
Maintained a stakeholder mailing list, scheduled e-blasts, and tracked engagement metrics
Education
2013 – 2017
Bachelor of Information Technology – Interactive multimedia and design
Carleton University
2013 – 2017
Advanced diploma – Interactive media development
Algonquin College
Skills and tools
Design and creative tools
Adobe Creative Cloud (Illustrator, Photoshop, After Effects), Figma
UI/UX design, visual communication, accessibility-first design
Programming and analytics
CSS, HTML, JavaScript, jQuery, C3/D3, JSON, AJAX, C#, Unity, Github, Atom, Eclipse, VS Code
Adobe Analytics, Google Analytics, Matomo (Piwik), Meltwater media monitoring
3D Modelling
Modelling, rigging, UV mapping, Maya, Substance Painter
Delivery and collaboration
Agile/Scrum (Certified ScrumMaster)
Backlog management, sprint planning (Trello, Azure DevOps, Slack, Microsoft Planner, Gitlab)
Cross-functional collaboration, stakeholder communication
Awards and certifications
Assistant Deputy Ministers' Award of Excellence in Policy Design
February 2024
Employment and Social Development Canada (ESDC)
Assistant Deputy Ministers' Award of Excellence in Innovation
October 2021
Employment and Social Development Canada (ESDC)
Certified ScrumMaster® (CSM®) 🔗
Scrum Alliance
January 2024
Certification of completion - an Introduction to Parapsychology
University of Edinburgh
September 2020 - November 2020