Résumé

Becca Baird
Ontario, Canada

beccabaird.com

Summary

Creative professional with 10 years of experience spanning design, front-end development, analytics and product delivery within large, complex organizations. Known for translating business and user needs into digital experiences, coordinating creative work across multidisciplinary teams, and contributing hands-on to design and execution.

Employment history

Designer/Analyst
November 2025 – present
AI Readiness, Governance & Outreach Task Force, Employment and Social Development Canada (ESDC)

Leading AI adoption in the branch - owning awareness programs, enabling experimentation, and formalizing branch policy aligned with departmental guidance.

  • Establishing a new team and briefing management on the vision

    • Conducting environmental scans of the resources currently available within the department

    • Building out short and medium term workplans in the form of Gantt charts

    • Branding, populating a central SharePoint site to share information

Designer/Analyst
November 2022 – December 2025
Canada Service Corps, ESDC

Led digital product design and agile delivery for Canada Service Corps, serving as Product Owner and Scrum Master while driving UX design for internal facing tools.

  • Served as Product Owner, Scrum Master and designer for a Scrum team delivering on e-learning curricula for youth

    • led backlog refinement, sprint planning, and requirement gathering, designed visual e-learning materials

  • Design internal Microsoft PowerApps client relationship manager to keep track of engagements, contact information and funding information

  • Ad hoc design requests for branding, briefing materials and other internal documents shared up to the Prime Minister level

  • Subject matter expert on Scrum team developing an account-based volunteering portal prototype for youth and youth-serving organizations

    • Created business requirements, drafted statement of work, created user personas, developed a site map, designed mock-ups for 22 screens, aided in copy writing, contributed to QA testing and assisted in implementing translations and bug fixes in Salesforce.

Designer/Junior Analyst
November 2020 – November 2022
Canada Service Corps, ESDC
canada.ca/en/services/youth/canada-service-corps.html

Designed data dashboards and youth-focused web experiences while supporting agile development and business analysis for Canada Service Corps digital initiatives.

  • Designed Microsoft Power BI dashboards to aggregate and display program and website performance data

  • Provided input as a business analyst on the creation of a hub for funded organizations to post their active volunteer opportunities

    • Participated in scrum ceremonies, provided business requirements, design feedback, performed user acceptance testing

  • Collaborated with internal stakeholders to lead the design of webpages for the Civic Participation Pilot – a public facing “teach the teacher” initiative for youth interested in volunteerism.

  • Supported students and internal teams by developing short-term workplans and providing functional guidance

Designer/Search Engine Optimization (SEO) Analyst (Program Generalist)
September 2017 – November 2020
Employment and Social Development Canada, Labour Market Information
clmi-explore-icmt.ca [link to demo]

Designed and optimized a bilingual labour market information platform, combining UI/UX design, front-end development, accessibility compliance, analytics, and SEO to boost traffic sixfold

  • Designed graphics and UI elements using Adobe Creative Cloud, Figma and Invision to clearly communicate complex labour market data and technical concepts

  • Built and maintained front-end features using RESTful APIs, JavaScript/jQuery, HTML and CSS to analyze and disseminate labour market information to Canadians

  • Ensured accessibility of the site through collaboration with an external communications firm

  • Implement and monitor web analytics using Matomo (Piwik) and Google Analytics

  • Developed and executed an SEO strategy to increase daily visitors from ~50 to 300+

  • Created a custom executive dashboard, using C3/D3 libraries, to report on key project indicators for upper management

Web publishing specialist
June 2015 – September 2017
Employment and Social Development Canada, Red Seal Secretariat
red-seal.ca

Managed web publishing and digital content for Red Seal, ensuring WCAG 2.0 compliance, creating executive-level visuals, and coordinating stakeholder communications.

  • Formatted 600+ documents for web to ensure Web Content Accessibility Guidelines (WCAG) 2.0 compliance

  • Produced infographics and visual summaries used in senior briefing materials

  • Maintained a stakeholder mailing list, scheduled e-blasts, and tracked engagement metrics

Education

2013 – 2017
Bachelor of Information Technology – Interactive multimedia and design
Carleton University

2013 – 2017
Advanced diploma – Interactive media development
Algonquin College

Skills and tools

Design and creative tools

  • Adobe Creative Cloud (Illustrator, Photoshop, After Effects), Figma

  • UI/UX design, visual communication, accessibility-first design

Programming and analytics

  • CSS, HTML, JavaScript, jQuery, C3/D3, JSON, AJAX, C#, Unity, Github, Atom, Eclipse, VS Code

  • Adobe Analytics, Google Analytics, Matomo (Piwik), Meltwater media monitoring

3D Modelling

  • Modelling, rigging, UV mapping, Maya, Substance Painter

Delivery and collaboration

  • Agile/Scrum (Certified ScrumMaster)

    • Backlog management, sprint planning (Trello, Azure DevOps, Slack, Microsoft Planner, Gitlab)

  • Cross-functional collaboration, stakeholder communication

Awards and certifications

Assistant Deputy Ministers' Award of Excellence in Policy Design
February 2024
Employment and Social Development Canada (ESDC)

Assistant Deputy Ministers' Award of Excellence in Innovation
October 2021
Employment and Social Development Canada (ESDC)

Certified ScrumMaster® (CSM®) 🔗
Scrum Alliance
January 2024

Certification of completion - an Introduction to Parapsychology
University of Edinburgh
September 2020 - November 2020